I help growing businesses and marketing teams get real ROI from the MarTech they already pay for. I connect your data stack to your media spend, use AI to find the signal in the noise, and hand you a plan your team can act on.
It's the gap between the tools that hold your data and the channels that spend your money. When they don't talk to each other, you pay twice: once for the software, and again for the guesswork.
The CDP is live and the analytics suite is licensed, yet the team still exports everything to spreadsheets.
Every platform dashboard says its campaigns are winning. Finance isn't so sure.
ROAS and CPL live inside each platform, with no shared view of what actually drove revenue.
Everyone says you should be using AI. Nobody says how, or where it actually helps.
Map your stack and media plan end to end: what data is collected, where it goes, and where it breaks.
Bring the sources into one view, then use AI-assisted analysis to surface anomalies, overlap and wasted spend quickly.
Get a ranked list of fixes with owners, budget moves and the measurement that proves they worked.
Most clients start with the audit. It's the fastest way to find out where the money is going and what to fix first.
A focused review of your MarTech stack and media efficiency, ending with a ranked leak list and a readout for your team.
The audit fee is credited toward your first month if you continue with a Fractional MarTech Lead engagement within 30 days.
Paid discovery that turns findings into a 90-day plan: priorities, owners, budget moves and how you'll measure each one.
The fee is credited toward implementation if you start within 60 days.
Ongoing strategic leadership: priorities, vendor and agency oversight, and reporting your leadership team will read.
Scope is shaped around your goals and the work. Hands-on implementation is delivered with SYNQ and scoped separately.
Most AI marketing projects stall on messy, disconnected data. I fix the foundation first, then put AI to work where it pays off quickly.
Catch spend spikes, broken tracking and performance drops before the monthly report does.
Weekly reporting that explains what changed and why, in plain language.
Use the first-party data in your CDP and CRM to find the audiences that deserve more budget.
Check whether your data, consent setup and tools can support the AI features you're already paying for.
AboutMy background spans enterprise digital strategy, brand performance and agentic measurement, with experience that includes Fortune 50 companies.
That means I can sit with your media and marketing team in the morning and your data team in the afternoon, and translate between them. The result is a plan both sides agree on.
When a project needs a full delivery team, I work with SYNQ, a marketing and technology services firm serving enterprise clients.
synqglobal.com ↗A marketing agency built for the sports industry, working with clubs, leagues, facilities and events.
11vensports.com ↗Thirty minutes, free, no slide deck. The first conversation is a working session, not a pitch. Tell me what's in your stack and where the budget goes, and I'll tell you whether an audit is worth it.