About Me


Coaching Football team in middle of Baluchistan


Hi! I am Ammar Haider and I get to talk about myself, How cool is that!

Born in Karachi, schooled in Hyderabad, graduated in Malaysia from a UK university and worked in UAE for a French company to look after brand in African market. Now that’s true globalization and the reason why I am turning into Digital Nomad.

Completed my studies in Computer science but realized I can’t sit whole day on one chair and just write codes (No offense programmers, massive respect for you guys), so I ended up exploring career opportunities in sales, marketing, event management, and PR.  Started blogging as a hobby but later on moved into social media marketing after developing an interest & passion.

Another passion I developed during my self-exploration, is Business of Sports and Football Coaching. The overall idea of sports marketing, fan engagement, and management of sports properties fascinated me.

I now have 7+ years of working experience in Digital Marketing, Strategy, Media Planning, and Advertising in Pakistan, Middle East, and Africa.

Courses & Certifications.
  • Bachelor of Science in Computing   – Staffordshire University
  • Football Management & Marketing  – Sports Business Institute of Barcelona
  • Google Adwords Professional
  • Football Coach  – Pakistan Football Federation
What are my Specialties?
  • Digital Strategy & Advertising
  • Sports Marketing & Fan Engagement
  • Football (Soccer) Coaching
Where have I worked?

These are some of the top brands / Organizations I have worked/Consulted or Freelanced.


Where have I traveled?

Traveling is something I can’t live without even if it is just an off-road experience or a weekend getaway. It is the best form of meditation for me. Apart from traveling almost all over Pakistan, I have been to following countries and looking forward to more.

  • Malaysia
  • UAE
  • Maldives
  • Sri Lanka
  • Oman
  • Georgia
What am I passionate about?

I am passionate about how Digital technologies are changing our everyday life and how we can integrate it into marketing and sports. I love playing Football Manager franchise and that’s where I got inspired to be a football coach.

How can I be contacted?

If you want to have a casual chat about #sportsbiz or #LFC then follow me on Twitter, or connect with me on LinkedIn for professional networking. Alternatively, you can add me on Snapchat or Instagram where I randomly share my life stories.